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Festival and Events Management

By: New Zealand) Yeoman Ian (University of Wellington (Author) , Australia) Robertson Martin (Victoria University (Author) , UK) Ali-Knight Jane (Edinburgh Napier University (Author)

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Ksh 14,150.00

Format: Paperback or Softback

ISBN-13: 9780750658720

Publisher: Taylor & Francis Ltd

Publication Date: Oct 17th, 2003

Weight: 676 grams

Dimension: 23.10 x 16.60 x 2.30 cms

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Looking at the central role of events management in the cultural, tourism and arts industries, this title examines the following: events and cultural environments; managing the arts and leisure experience; and, marketing, policies and strategies of art and leisure management. It also provides illustrations of the event management operation.

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