Festival and Events Management
Book Details
Format
Paperback / Softback
ISBN-10
075065872X
ISBN-13
9780750658720
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 17th, 2003
Print length
440 Pages
Weight
676 grams
Dimensions
23.10 x 16.60 x 2.30 cms
Product Classification:
Management & management techniquesTourism industryMedia, information & communication industries
Ksh 12,250.00
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Looking at the central role of events management in the cultural, tourism and arts industries, this title examines the following: events and cultural environments; managing the arts and leisure experience; and, marketing, policies and strategies of art and leisure management. It also provides illustrations of the event management operation.
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Get Festival and Events Management by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
