Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
Book Details
Format
Hardback or Cased Book
Book Series
Advances in Business Marketing and Purchasing
ISBN-10
1784410802
ISBN-13
9781784410803
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 20th, 2014
Print length
350 Pages
Weight
596 grams
Dimensions
23.60 x 15.30 x 2.80 cms
Product Classification:
Sales & marketing
Ksh 19,250.00
Manufactured on Demand
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This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.
Get Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Emerald Publishing Limited and it has pages.
