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Field Guide to Digital Transformation, A

By: (Author) Roger Stoffers , (Author) Thomas Erl

Extended Catalogue

Ksh 4,850.00

Format: Paperback / Softback

ISBN-10: 0137571844

ISBN-13: 9780137571840

Series: The Pearson Digital Enterprise Series from Thomas Erl

Publisher: Pearson Education (US)

Imprint: Addison Wesley

Country of Manufacture: US

Country of Publication: GB

Publication Date: Jan 20th, 2022

Print length: 288 Pages

Weight: 540 grams

Dimensions (height x width x thickness): 17.90 x 23.20 x 2.00 cms

Product Classification: Knowledge management

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A Field Guide to Digital Transformation is a complete tutorial on digital transformation concepts, tools, technologies and practices, organized into a proven industry framework for adoption. Best-selling IT author Thomas Erl and Roger Stoffers offer end-to-end coverage of the full project lifecycle, walking readers through planning, defining, designing, building, and governing digital transformation solutions. The authors highlight common risks, pitfalls, and adoption considerations, sharing practical insights into the organizational, cultural, technological, and operational impacts associated with digital transformation initiatives.

Uniquely detailed and practical, this guide reflects the authors'' deep experience driving value from digital transformation using technologies available right now.

Your Complete Guide to Digital Transformation 


A Field Guide to Digital Transformation is the definitive book on digital transformation. Top-selling IT author Thomas Erl and long-time practitioner Roger Stoffers combine to provide comprehensive, yet easy-to-understand coverage of essential digital transformation concepts, practices, and technologies in the format of a plain-English tutorial written for any IT professionals, students, or decision-makers. 


With more than 160 diagrams, this guide provides a highly visual exploration of what digital transformation is, how it works, and the techniques and technologies required to successfully build modern-day digital transformation solutions.


Learn from the experts and:

  • Discover what digital transformation is, why it emerged and when to apply it
  • Identify the significant business benefits that successful digital transformations can deliver and how to turn your organization into a “disruptive” force
  • Prepare for and overcome the common challenges associated with digital transformation initiatives
  • Understand the data-driven nature of digital transformation solutions and how they use and continually accumulate data intelligence
  • Understand how digital transformation solutions can utilize AI technology for intelligent automated decision-making
  • Gain insight into customer-centricity and how its practices are applied as part of digital transformations
  • Explore key digital transformation automation technologies, such as Robotic Process Automation (RPA), Internet of Things (IoT), Blockchain. and Cloud Computing
  • Explore key digital transformation data science technologies, such as Artificial Intelligence (AI), Machine Learning, and Big Data Analysis and Analytics


The book concludes with a uniquely detailed and highly visual real-world business scenario that provides step-by-step insights into how a digital transformation solution works, how it utilizes data intelligence to improve customer relationship building, and how it collects new data intelligence in support of enhancing future business capabilities.


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