Financial Aspects of Marketing
Book Details
Format
Paperback / Softback
ISBN-10
0333637828
ISBN-13
9780333637821
Publisher
Bloomsbury Publishing PLC
Imprint
Red Globe Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 23rd, 1996
Print length
320 Pages
Weight
634 grams
Dimensions
24.60 x 19.00 x 1.80 cms
Ksh 13,500.00
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This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text.
This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:
*numerous exercises and examples
*learning objectives at the beginning of each chapter and summaries at the end
*case studies to pull together the areas so far covered
The use of spreadsheets is integrated into the text.
*numerous exercises and examples
*learning objectives at the beginning of each chapter and summaries at the end
*case studies to pull together the areas so far covered
The use of spreadsheets is integrated into the text.
Get Financial Aspects of Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Bloomsbury Publishing PLC and it has pages.
