Financial Aspects of Marketing
by
Keith Ward
Book Details
Format
Hardback or Cased Book
ISBN-10
0750616024
ISBN-13
9780750616027
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 27th, 1989
Print length
446 Pages
Weight
804 grams
Dimensions
24.00 x 15.90 x 3.20 cms
Product Classification:
Finance & accountingSales & marketing
Ksh 18,000.00
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Helps students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The emphasis on marketing issues and the use of financial information as an aid to decision-making provides students with the ability to be "financially literate".
Financial Aspects of Marketing is designed particularly for students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The increased emphasis on marketing issues of the new paper and the use of financial information as an aid to decision making provide students with the ability to be ''financially literate''. Practical applications of financial concepts and techniques and their relevance to the marketing function are demonstrated. Contents include Introduction and overview: Analysis -establishing the starting point; Planning - setting objectives and strategies: Control - monitoring achievements: Applications and examples.
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