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Financial Dimensions of Marketing Decisions

By: David W. Stewart (Author)

Extended Catalogue

Ksh 25,900.00

Format: Paperback or Softback

ISBN-13: 9783030155674

Publisher: Springer Nature Switzerland AG

Publication Date: Aug 14th, 2020

Dimension: 21.00 x 14.80 x 34.90 cms

Category: Corporate finance

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This book is about linking marketing activities and outcomes to the financial performance of the organization. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization.

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