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Financial Services Marketing
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Financial Services Marketing : A Guide to Principles and Practice

Book Details

Format Hardback or Cased Book
ISBN-10 1032504633
ISBN-13 9781032504636
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 2nd, 2024
Print length 662 Pages
Weight 1,380 grams
Ksh 46,800.00
Werezi Extended Catalogue 0 in stock

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This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world.

This fourth edition of Financial Services Marketing firmly reinforces the book''s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world.


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