Find a Niche and Scratch It : Marketing Your Congregation
Book Details
Format
Paperback / Softback
ISBN-10
1566992753
ISBN-13
9781566992756
Publisher
Alban Institute, Inc
Imprint
Alban Institute, Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 31st, 2003
Print length
144 Pages
Weight
204 grams
Dimensions
22.80 x 15.30 x 1.00 cms
Product Classification:
Christian leaders & leadership
Ksh 3,600.00
Manufactured on Demand
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Jesus was uniquely adept in the art of "reading" people. He fit his approach to the precise needs and interests of the person with whom he was dealing, and he spoke the cultural language of that individual. In this book, Robert Perry takes what Jesus and others have done intuitively-niche marketing-and provides a framework for applying those principles in everyday practice. Convinced that congregations can learn from the wisdom of secular disciplines and apply that wisdom to congregational life without damaging the integrity of the Christian faith, Perry offers a detailed process for using sound marketing principles to identify a congregation''s strengths and the needs of its community, and to develop strategies for effective ministry.
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