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Finding the Force of the Star Wars Franchise
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Finding the Force of the Star Wars Franchise : Fans, Merchandise, and Critics

2 Revised edition

Book Details

Format Hardback or Cased Book
ISBN-10 0820488089
ISBN-13 9780820488080
Edition 2 Revised edition
Publisher Peter Lang Publishing Inc
Imprint Peter Lang Publishing Inc
Country of Manufacture US
Country of Publication GB
Publication Date Jun 15th, 2006
Print length 308 Pages
Weight 672 grams
Dimensions 16.20 x 23.70 x 2.40 cms
Product Classification: Films, cinemaCultural studies
Ksh 11,500.00
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In 1977 a single film called Star Wars exploded on the consciousness of the world. Since then the franchise, created by George Lucas, has become a global entertainment corporation. The merchandise of the original trilogy was largely confined to toys and games, but those games have since become computerized, the toys more sophisticated, and Star Wars has moved into the multi-media environment of the twenty-first century in ways unimaginable in the long-ago world of 1977. Computer games and web sites, novels, animated television shows, as well as a new trilogy of films, have all placed Star Wars at the center of world popular culture.
Finding the Force of the Star Wars Franchise brings together contributors who critically analyze the Star Wars universe from many perspectives. Topics include war, foreign policy, gender roles, spirituality and religion, toy play and adult collecting, creative fandom, race, special effects, and mythology.

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