Firms in the Fashion Industry : Sustainability, Luxury and Communication in an International Context
2021 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
3030762548
ISBN-13
9783030762544
Edition
2021 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
CH
Country of Publication
GB
Publication Date
Oct 5th, 2021
Print length
169 Pages
Product Classification:
Sales & marketingSales and marketingFashion & beauty industriesFashion and beauty industries
Ksh 27,000.00
Werezi Extended Catalogue
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
This contributed volume captures some of the most current topics and trends in the fashion industry.
This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.
Get Firms in the Fashion Industry by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Nature Switzerland AG and it has pages.
