First-Party Data Activation: Modernize your marketing data platform
Book Details
Format
Paperback / Softback
ISBN-10
1633436365
ISBN-13
9781633436367
Publisher
Manning Publications
Imprint
Manning Publications
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 16th, 2025
Print length
264 Pages
Product Classification:
Business & managementData capture & analysisSystems analysis & design
Ksh 8,300.00
Werezi Extended Catalogue
0 in stock
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Quality
Fast
Take a new approach to digital marketing based on transparency, relevance, and delivering real value to your audience.
Take a new approach to digital marketing based on transparency, relevance, and delivering real value to your audience.
First-Party Data Activation shows you how to transform general user data into a deep understanding of who your customers are, what resonates with them, and where to focus your marketing efforts. You''ll discover how to effectively collect, analyze, and act on data from direct customer interactions—all with your user''s consent.
In First-Party Data Activation you will learn how to:
First-Party Data Activation shows you how to transform general user data into a deep understanding of who your customers are, what resonates with them, and where to focus your marketing efforts. You''ll discover how to effectively collect, analyze, and act on data from direct customer interactions—all with your user''s consent.
In First-Party Data Activation you will learn how to:
- Transition away from third-party cookies and point solutions
- Modernize and unify your marketing technology with data lakehouses and composable CDPs
- Build sustainable and privacy-compliant data collection strategies
- Hyper-personalization and collaboration using generative AI and data clean rooms
- Embed transparency, consent, and data ethics in your marketing process
- Drive faster marketing operations to achieve higher growth for your company
About the technology:
Website clicks and interactions, customer purchase history and contact data, email opens and unsubs, and other data you collect directly from your customers is pure gold for modern digital marketing. This first-party data tells you exactly who your customers are and what resonates with them. In this book, you’ll learn how to transition from cookies and other third-party tools toward sustainable and privacy-compliant data-driven marketing.
Get First-Party Data Activation: Modernize your marketing data platform by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Manning Publications and it has pages.
