Fish Can't See Water : How National Culture Can Make or Break Your Corporate Strategy
Book Details
Format
Hardback or Cased Book
ISBN-10
1118608569
ISBN-13
9781118608562
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 23rd, 2013
Print length
320 Pages
Weight
698 grams
Dimensions
17.90 x 24.70 x 2.30 cms
Product Classification:
Management & management techniques
Ksh 4,150.00
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How national culture impacts organizational culture and business success Using extensive case studies of successful global corporations, this book explores the impact of national culture on the corporate strategy and its execution, and through this ultimately business success or failure.
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