Fit for Consumption : Sociology and the Business of Fitness
Book Details
Format
Paperback / Softback
ISBN-10
0415421810
ISBN-13
9780415421812
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 11th, 2007
Print length
10 Pages
Weight
394 grams
Dimensions
23.30 x 15.70 x 1.60 cms
Product Classification:
Cultural studiesCultural studiesSport: generalSports & outdoor recreation
Ksh 11,400.00
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Offers a comprehensive socio-cultural and historical analysis of the fitness culture. This title conceptualizes fitness as a field within which individuals and institutions may negotiate - if not altogether reconcile - the competing and often conflicting social demands made on the individual body that characterize our era.
This is the first book to offer a comprehensive socio-cultural and historical analysis of the current fitness culture. Combining observations in health clubs, interviews with fitness producers and consumers, and a discourse analysis of a wide variety of fitness texts, Fit for Consumption provides an empirically grounded examination of one of the pressing theoretical questions of our time: how individuals learn to fit into consumer culture and the service economy; how our bodies and selves become ''fit for consumption''.
Get Fit for Consumption by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
