Flavor of the Month : Why Smart People Fall for Fads
by
Joel Best
Book Details
Format
Hardback or Cased Book
ISBN-10
0520246268
ISBN-13
9780520246263
Publisher
University of California Press
Imprint
University of California Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 10th, 2006
Print length
214 Pages
Weight
404 grams
Dimensions
21.50 x 14.40 x 2.10 cms
Product Classification:
Social groupsOccupational & industrial psychologyPublic opinion & polls
Ksh 4,850.00
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Explores the range of institutional fads, analyzing the features of our culture that foster them, and identifying the major stages of the fad cycle - emerging, surging, and purging. This book examines the causes and consequences of fads and suggests ways of fad-proofing our institutions.
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