Flip the Funnel : How to Use Existing Customers to Gain New Ones
by
Joseph Jaffe
Book Details
Format
Hardback or Cased Book
ISBN-10
0470487852
ISBN-13
9780470487853
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 9th, 2010
Print length
304 Pages
Weight
516 grams
Dimensions
23.20 x 16.00 x 2.90 cms
Product Classification:
Sales & marketing
Ksh 4,150.00
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0 in stock
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Quality
Fast
Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.
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