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Flying Too Close to the Sun

By: Sveinn Vidar Gudmundsson (Author)

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Ksh 20,400.00

Format: Hardback or Cased Book

ISBN-13: 9781840143669

Publisher: Taylor & Francis Ltd

Publication Date: Mar 28th, 1999

Dimension: 23.40 x 15.60 x 54.40 cms

Category: Aerospace & air transport industries

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This book examines the causes of failure of most new entrant airlines and the environment they operate in. Much attention is given to the new entrant's strategy and management, in order to explore past deficiencies and pave the way for successful new strategies. Recent new entrant airlines are examined.

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