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Focus Group Practice

By: Claudia Puchta (Author) , Jonathan Potter (Author)

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Ksh 35,300.00

Format: Hardback or Cased Book

ISBN-13: 9780761966906

Publisher: SAGE Publications Inc

Publication Date: Jan 15th, 2004

Dimension: 24.20 x 17.00 x 45.00 cms

Category: SOCIOLOGY & ANTHROPOLOGY

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Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.

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