Focus Group Research
Book Details
Format
Hardback
Book Series
Qualitative Essentials
ISBN-10
1611322553
ISBN-13
9781611322552
Publisher
Left Coast Press Inc
Imprint
Left Coast Press Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jul 31st, 2012
Print length
118 Pages
Weight
290 grams
Dimensions
15.90 x 23.40 x 1.40 cms
Product Classification:
Sociology
KSh 26,300.00
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In this volume, Carey and Asbury provide a brief, systematic introduction to developing, implementing, and analyzing focus groups in research projects.
This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.
Get Focus Group Research by Jo-Ellen Asbury, Martha Ann Carey at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Left Coast Press Inc and it has 118 pages.
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