Focus Groups in Social Research
Book Details
Format
Hardback or Cased Book
Book Series
Introducing Qualitative Methods Series
ISBN-10
0761957421
ISBN-13
9780761957423
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 16th, 2000
Print length
120 Pages
Weight
380 grams
Product Classification:
Social research & statistics
Ksh 33,650.00
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The authors use a wealth of illustration, drawn from their own experience, and provide exercises for further study. They address composition, conduct and analysis and give guidance regarding the use of the Internet.
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.
The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of `virtual focus groups′.
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