Focused Issue on The Marketing Process in Organizational Competence
Book Details
Format
Hardback or Cased Book
Book Series
Research in Competence-Based Management
ISBN-10
0762312092
ISBN-13
9780762312092
Publisher
Emerald Publishing Limited
Imprint
JAI Press Inc.
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 2nd, 2005
Print length
282 Pages
Weight
490 grams
Dimensions
23.50 x 16.00 x 1.50 cms
Product Classification:
Management & management techniquesSales & marketing
Ksh 16,900.00
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Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories.
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