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Focused Issue on The Marketing Process in Organizational Competence

By: Ron Sanchez (Author) , Jorg Freiling (Author)

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Ksh 22,550.00

Format: Hardback or Cased Book

ISBN-13: 9780762312092

Publisher: Emerald Publishing Limited

Publication Date: Dec 2nd, 2005

Weight: 490 grams

Dimension: 23.50 x 16.00 x 1.50 cms

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Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories.

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