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Food and Experiential Marketing

By: Wided (B&C Consulting Group) Batat (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780815396352

Publisher: Taylor & Francis Inc

Publication Date: Jun 25th, 2019

Weight: 574 grams

Dimension: 16.40 x 24.20 x 1.60 cms

Category: Food & society

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This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.

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