Food Marketing
Book Details
Format
Hardback or Cased Book
ISBN-10
1098295285
ISBN-13
9781098295288
Publisher
ABDO Publishing Company
Imprint
Essential Library
Country of Manufacture
CN
Country of Publication
GB
Publication Date
Dec 15th, 2024
Ksh 5,400.00
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0 in stock
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Quality
Fast
Advertising and branding help shape how people buy and enjoy food. Iconic logos, famous mascots, and carefully designed packaging have an enormous effect on consumers. Food Marketing examines the history of how marketers have sold food, modern methods of presenting these products, and controversies surrounding food ads today. Features include a glossary, websites, source notes, infographics, and an index. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.
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