Football Fortunes : The Business, Organization and Strategy of the NFL
Book Details
Format
Paperback / Softback
ISBN-10
0786446412
ISBN-13
9780786446414
Publisher
McFarland & Co Inc
Imprint
McFarland & Co Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 22nd, 2010
Print length
252 Pages
Weight
336 grams
Dimensions
22.90 x 15.20 x 1.30 cms
Product Classification:
American football
Ksh 4,150.00
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0 in stock
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Quality
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It should surprise no one that the National Football League is a business. Yet people are unaware of how that business developed. This book details the growth of an industry that generates billions of dollars, as it explains the intricacies of the league's expansions and mergers as well as the effect of the NFL on domestic and foreign affairs.
Football may be sport, but the National Football League is at heart a business--how else to account for the stratospheric salaries of the players and coaches? Yet most people are unaware of how that business developed. This book details the growth of an industry that generates billions of dollars in revenue and explains the intricacies of the league''s expansions and mergers, territories and relocations; the operation of franchises; the role of stadiums and markets; and the effect of the NFL on domestic and foreign affairs.
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