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Ford and the Global Strategies of Multinationals
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Ford and the Global Strategies of Multinationals : The North American Auto Industry

Book Details

Format Hardback or Cased Book
ISBN-10 0415205794
ISBN-13 9780415205795
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 25th, 2001
Print length 380 Pages
Weight 680 grams
Ksh 27,900.00
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This is an analysis of how the global strategies of Multi-national Enterprises (MNE's) affect the power relationship between MNE's and states in the context of increasing trans-national economic integration.
Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE''s are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state.
This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.

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