Forging a Mexican People : Collective Subjectivities in Postrevolutionary Print Culture, 1917–1968

Forging a Mexican People shows how illustrated print culture helped to construct and deconstruct versions of “a people” in postrevolutionary Mexico.

Through meticulous research, Pablo Zavala uncovers the ways photographers, graphic artists, writers, and activists used print culture to challenge hegemonic conceptions of state-guided narratives and forge alternative collective subjectivities. This book offers a fresh perspective on the sociopolitical landscape of postrevolutionary Mexico, revealing how cultural artifacts simultaneously crafted and reflected the people vis-á-vis different political and social categories. By examining print culture, editorial practices, and related processes such as the creation, consumption, and distribution of said culture, Zavala’s research contributes to scholarship that has recently reexamined the construction of nationalism by moving away from the focus on state formation and addressing the horizontal and aesthetic dimensions in products by cultural producers from nonstate and grassroots political sectors.

Zavala examines the conceptual parameters of el pueblo by analyzing El Universal Ilustrado, El Machete, the Taller de Gráfica Popular, the protest graphic art used in Mexico City’s 1968 popular student movement, and graphic art used in California’s Chicano farmworkers’ struggle. Based on in-depth archival research, the work includes primary sources that have never been digitized, offering readers unique insights into the visual manifestations of Mexico’s postrevolutionary identity and their enduring significance.