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Forty Years an Advertising Agent : 1865-1905

By: (Author) George Presbury Rowell

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Ksh 27,000.00

Format: Hardback or Cased Book

ISBN-10: 0367111519

ISBN-13: 9780367111519

Series: Routledge Revivals

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jun 5th, 2019

Print length: 506 Pages

Weight: 1,140 grams

Product Classification: Media studies

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Originally published in 1985, the 52 papers that make up Forty Years an Advertising Agent set forth the inception, the development, and the growth of the art (or science) of advertising in a practical way.
Originally published in 1985, the 52 papers that make up Forty Years an Advertising Agent set forth the inception, the development, and the growth of the art (or science) of advertising in a practical way; interesting and inspiring, the papers are an education to any beginner in advertising. The work has permanent value as a contribution to the history of American journalism, and particularly as a clear exposition of one of its comparatively little understood but most important phases.

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