Forty Years an Advertising Agent : 1865-1905
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Revivals
ISBN-10
0367111519
ISBN-13
9780367111519
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 5th, 2019
Print length
506 Pages
Weight
1,140 grams
Product Classification:
Media studies
Ksh 28,800.00
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0 in stock
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Originally published in 1985, the 52 papers that make up Forty Years an Advertising Agent set forth the inception, the development, and the growth of the art (or science) of advertising in a practical way.
Originally published in 1985, the 52 papers that make up Forty Years an Advertising Agent set forth the inception, the development, and the growth of the art (or science) of advertising in a practical way; interesting and inspiring, the papers are an education to any beginner in advertising. The work has permanent value as a contribution to the history of American journalism, and particularly as a clear exposition of one of its comparatively little understood but most important phases.
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