Fostering Brand Community Through Social Media
Book Details
Format
Paperback / Softback
ISBN-10
1606499408
ISBN-13
9781606499405
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 28th, 2016
Print length
90 Pages
Weight
145 grams
Dimensions
22.80 x 15.20 x 0.50 cms
Product Classification:
Sales & marketing Advertising
Ksh 3,250.00
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Focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to explain the various aspects of online brand communities.
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