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Fostering Creativity and Innovation
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Fostering Creativity and Innovation : Creating a Sustainable Innovation Environment in the United Arab Emirates

2019 ed.

by Flevy Lasrado

Book Details

Format Hardback or Cased Book
ISBN-10 3319991205
ISBN-13 9783319991207
Edition 2019 ed.
Publisher Springer International Publishing AG
Imprint Springer International Publishing AG
Country of Manufacture CH
Country of Publication GB
Publication Date Jan 29th, 2019
Print length 193 Pages
Product Classification: Business strategy Business innovation Research & development management
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Compiling best practices and original research, this book examines the factors that influence the sustainability of creativity and innovation in organisations and proposes a toolkit to assess gaps within existing strategy.

Compiling best practices and original research, this book examines the factors that influence the sustainability of creativity and innovation in organisations and proposes a toolkit to assess gaps within existing strategy. Focusing particularly on the United Arab Emirates (UAE), the author offers practical suggestions for improving and enhancing innovation, and ultimately achieving results. Both creativity and innovation have become pillars for leveraging competitive advantage in recent years, and therefore this book is a vital read for anyone engaged in ensuring sustainable development in organisations, particularly those within the Middle East.


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