Foundations of Marketing
Book Details
Format
Paperback / Softback
ISBN-10
0357033760
ISBN-13
9780357033760
Publisher
Cengage Learning, Inc
Imprint
South-Western College Publishing
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jul 26th, 2018
Weight
1,111 grams
Dimensions
2.20 x 21.50 x 27.40 cms
Product Classification:
Sales & marketing
Ksh 15,200.00
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Introduce the essentials and latest trends in marketing with strong visuals and timely discussions in the proven resource for students of all backgrounds -- Pride/Ferrell’s FOUNDATIONS OF MARKETING. The seventh edition's extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate with students who are striving for success in today's fast-paced, evolving business world. Photos, screenshots, advertisements, and real-world examples make concepts meaningful for students.
Introduce the essentials and latest trends in marketing with strong visuals and timely discussions in the proven resource for students of all backgrounds -- Pride/Ferrell’s FOUNDATIONS OF MARKETING. The seventh edition''s extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate with students who are striving for success in today''s fast-paced, evolving business world. Photos, screenshots, advertisements, and real-world examples make concepts meaningful for students.
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