Foundations of Marketing
Book Details
Format
Paperback / Softback
ISBN-10
1305405765
ISBN-13
9781305405769
Publisher
Cengage Learning, Inc
Imprint
South-Western College Publishing
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 7th, 2016
Print length
544 Pages
Weight
1,178 grams
Dimensions
21.80 x 27.60 x 2.00 cms
Product Classification:
Sales & marketing
Ksh 15,300.00
Re-Printing
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Discover the essentials in today’s marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the book that’s popular with students from all backgrounds: FOUNDATIONS OF MARKETING, 7E. Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. You study emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, as the authors depict the changing nature of business and prepare you for success in a competitive world. Captivating photos, screenshots, advertisements, and examples from actual life illustrate the issues, while a wealth of learning supplements, such as podcasts, videos, and an interactive marketing plan, help you develop the practical decision-making and marketing skills you need for professional success.
Discover the essentials in today’s marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the book that’s popular with students from all backgrounds: FOUNDATIONS OF MARKETING, 7E. Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. You study emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, as the authors depict the changing nature of business and prepare you for success in a competitive world. Captivating photos, screenshots, advertisements, and examples from actual life illustrate the issues, while a wealth of learning supplements, such as podcasts, videos, and an interactive marketing plan, help you develop the practical decision-making and marketing skills you need for professional success.
Get Foundations of Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cengage Learning, Inc and it has pages.
