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Foundations of Visual Communication
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Foundations of Visual Communication : How Visuals Appear in Daily Life

Book Details

Format Hardback or Cased Book
ISBN-10 0367771551
ISBN-13 9780367771553
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Jun 16th, 2023
Print length 132 Pages
Weight 318 grams
Dimensions 23.50 x 15.80 x 1.50 cms
Ksh 28,800.00
Werezi Extended Catalogue 0 in stock

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Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators.

Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators.

The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a wide variety of visual examples from art history, digital media, and the images we encounter and use in our daily lives. With the tools to understand how images and text make meaning, students are thus prepared to better communicate through visual media.

This book serves as a main or supplementary text for visual communication or visual culture courses.


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