Founded After Forty : How to start a business when you haven't got time to waste
Book Details
Format
Paperback / Softback
ISBN-10
1910056464
ISBN-13
9781910056462
Publisher
Practical Inspiration Publishing
Imprint
Practical Inspiration Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 11th, 2017
Print length
248 Pages
Weight
318 grams
Dimensions
13.90 x 21.60 x 1.30 cms
Product Classification:
EntrepreneurshipAdvice on careers & achieving success
Ksh 2,700.00
Werezi Extended Catalogue
0 in stock
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Quality
Fast
A practical and inspirational guide to starting a business at a point in life where you want to get it right first time. Supplemented by examples and experience from real-life business owners and with clear action points, this is the essential guide to starting up a small business in mid-life and beyond.
Founded After Forty by small business expert Glenda Shawley takes you step by step from discovering your ''why'' and vision to launching your business and keeping the momentum going. It covers finding the right business model and business fundamentals as well as practical considerations such as making the time for running a business.
Part 2 looks at the mechanics of starting up: legal considerations, identifying the target market, choosing the right route to market, developing the brand, making a profit, and mapping the customer journey.
Part 3 gets you started with marketing, staffing, managing the business and the launch and beyond.
The guidance in the book is supplemented with examples from existing business owners who didn’t always get it right first time. Each chapter finished with topics to think about as well as key actions that need to be taken.
There is an accompanying downloadable workbook which builds on the key activities in the book to help you create your own unique business plan.
Get Founded After Forty by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Practical Inspiration Publishing and it has pages.
