Franchising : An International Perspective
Book Details
Format
Hardback or Cased Book
ISBN-10
041528418X
ISBN-13
9780415284189
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 3rd, 2002
Print length
272 Pages
Weight
481 grams
Product Classification:
Franchises
Ksh 36,000.00
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Franchising: an International Perspective is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge, complete with supporting notes.
Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding ''classic'' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many researchers in the field have only heard of the names, ''Brickley and Dark'', ''Rubin'', ''Hunt'' or ''Oxenfeldt and Kelly'', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis from the editors.
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