Franchising : An International Perspective
Book Details
Format
Paperback / Softback
ISBN-10
0415284198
ISBN-13
9780415284196
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 3rd, 2002
Print length
272 Pages
Weight
492 grams
Dimensions
24.50 x 17.50 x 1.50 cms
Product Classification:
Franchises
Ksh 13,000.00
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Franchising: an International Perspective is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge, complete with supporting notes.
Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding ''classic'' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many researchers in the field have only heard of the names, ''Brickley and Dark'', ''Rubin'', ''Hunt'' or ''Oxenfeldt and Kelly'', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis from the editors.
Get Franchising by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.