Franchising Dreams : The Lure of Entrepreneurship in America
Book Details
Format
Paperback / softback
ISBN-10
0226051919
ISBN-13
9780226051918
Publisher
The University of Chicago Press
Imprint
University of Chicago Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 1st, 2004
Print length
196 Pages
Weight
262 grams
Dimensions
20.40 x 14.50 x 1.50 cms
Product Classification:
Economic systems & structuresFranchisesIndustry & industrial studies
KSh 4,400.00
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Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions.
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