Freemium Economics : Leveraging Analytics and User Segmentation to Drive Revenue
Book Details
Format
Paperback / Softback
Book Series
The Savvy Manager's Guides
ISBN-10
0124166903
ISBN-13
9780124166905
Publisher
Elsevier Science & Technology
Imprint
Morgan Kaufmann Publishers In
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 8th, 2014
Print length
254 Pages
Weight
538 grams
Dimensions
18.90 x 23.20 x 1.30 cms
Product Classification:
Knowledge managementSales & marketing
Ksh 7,200.00
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Presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. This book provides guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model.
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