From Categories to Categorization : Studies in Sociology, Organizations and Strategy at the Crossroads
Book Details
Format
Hardback or Cased Book
Book Series
Research in the Sociology of Organizations
ISBN-10
1787142396
ISBN-13
9781787142398
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 28th, 2017
Print length
416 Pages
Weight
716 grams
Dimensions
16.20 x 23.90 x 2.80 cms
Product Classification:
Sales & marketing managementOrganizational theory & behaviour
Ksh 18,550.00
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This volume brings together some of the world’s leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.
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