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From Categories to Categorization

By: France) Durrand Rodolphe (HEC Paris (Author) , Finland) Granqvist Nina (Aalto University (Author) , Finland) Tyllstroem Anna (Uppsala University (Author)

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Ksh 8,900.00

Format: Paperback or Softback

ISBN-13: 9781800430204

Publisher: Emerald Publishing Limited

Publication Date: May 15th, 2020

Weight: 606 grams

Dimension: 15.20 x 22.80 x 3.00 cms

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This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.

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