From Chinese Brand Culture to Global Brands : Insights from aesthetics, fashion and history
Book Details
Format
Hardback or Cased Book
ISBN-10
1137276347
ISBN-13
9781137276346
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 4th, 2013
Print length
219 Pages
Weight
424 grams
Dimensions
21.70 x 14.60 x 1.90 cms
Product Classification:
AsiaInternational businessSales & marketingSales and marketing
Ksh 8,100.00
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From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
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