From Chinese Brand Culture to Global Brands : Insights from aesthetics, fashion and history
1st ed. 2013
Book Details
Format
Paperback / Softback
ISBN-10
1349446637
ISBN-13
9781349446636
Edition
1st ed. 2013
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2013
Print length
219 Pages
Product Classification:
AsiaEconomicsDevelopment economics & emerging economiesDevelopment economics and emerging economiesInternational businessManagement & management techniquesManagement and management techniquesBusiness communication & presentationBusiness communication, etiquette and presentationSales & marketingSales and marketing
Ksh 8,100.00
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From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China''s greatest brands are poised for global dominance.
Get From Chinese Brand Culture to Global Brands by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
