From Harry Potter to the Wizarding World : The Transfiguration of a Franchise
Book Details
Format
Hardback or Cased Book
ISBN-10
1399548182
ISBN-13
9781399548182
Publisher
Edinburgh University Press
Imprint
Edinburgh University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 30th, 2025
Print length
232 Pages
Product Classification:
Film theory & criticism
Ksh 16,200.00
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Explores the creative and commercial developments of the Harry Potter franchise during the 2010s.
The Harry Potter franchise is not confined to just the page or the screen, but has been and continues to be reimagined and reconfigured through a number of extratextual products, texts, and experiences which surround and rework the Harry Potter texts. This book centres around the 2010s, or the post-Potter era, a period of unprecedented growth and reinvention for the franchise. Many of the franchising developments produced during this time operated according to distinct strategies: to consolidate the legacy of the Harry Potter series, or to extend the fictional universe into new settings, media and cultural forms. This book explores six such developments - J.K. Rowlings authorship, the website Pottermore, the Wizarding World of Harry Potter theme parks, the Warner Bros. Studio Tour in Watford, the Fantastic Beasts films, and the stageplay Harry Potter and the Cursed Child to shine a spotlight on a franchise in flux.
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