From Harry Potter to the Wizarding World : The Transfiguration of a Franchise
Book Details
Format
Paperback / Softback
ISBN-10
1399548190
ISBN-13
9781399548199
Publisher
Edinburgh University Press
Imprint
Edinburgh University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 31st, 2027
Print length
232 Pages
Product Classification:
Film, TV & radioFilm theory & criticismFilms, cinemaFilm history, theory or criticism
Ksh 3,600.00
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Explores the creative and commercial developments of the Harry Potter franchise during the 2010s.
The Harry Potter franchise is not confined to just the page or the screen, but has been and continues to be reimagined and reconfigured through a number of extratextual products, texts, and experiences which surround and rework the Harry Potter texts. This book centres around the 2010s, or the ‘post-Potter era’, a period of unprecedented growth and reinvention for the franchise. Many of the franchising developments produced during this time operated according to distinct strategies: to consolidate the legacy of the Harry Potter series, or to extend the fictional universe into new settings, media and cultural forms. This book explores six such developments - J.K. Rowling’s authorship, the website Pottermore, the ‘Wizarding World of Harry Potter’ theme parks, the Warner Bros. Studio Tour in Watford, the Fantastic Beasts films, and the stageplay Harry Potter and the Cursed Child – to shine a spotlight on a franchise in flux.
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