From Knowledge to Intelligence
Book Details
Format
Paperback / Softback
ISBN-10
0750677627
ISBN-13
9780750677622
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 7th, 2004
Print length
400 Pages
Weight
584 grams
Dimensions
22.70 x 15.40 x 2.20 cms
Product Classification:
Management & management techniques
Ksh 9,650.00
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Demonstrates how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, this work shows how the strategic use of this combined system generates measurable competitive advantage.
In the New Economy, intelligence will be essential for firms to gain competitive advantage—not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.
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