From Soapbox to Soundbite : Party Political Campaigning in Britain since 1945
by
M. Rosenbaum
Book Details
Format
Paperback / Softback
ISBN-10
0333619455
ISBN-13
9780333619452
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 14th, 1997
Print length
315 Pages
Weight
410 grams
Dimensions
13.90 x 21.50 x 1.80 cms
Product Classification:
Elections & referendaPolitical partiesPolitical campaigning & advertising
Ksh 8,300.00
Werezi Extended Catalogue
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning.
Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.
Get From Soapbox to Soundbite by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
