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From Soapbox to Soundbite

By: M. Rosenbaum (Author)

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Format: Paperback or Softback

ISBN-13: 9780333619452

Publisher: Palgrave Macmillan

Publication Date: Jan 14th, 1997

Weight: 410 grams

Dimension: 13.90 x 21.50 x 1.80 cms

Category: Elections & referenda

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This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning.

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