Book Details
Format
Paperback / Softback
Book Series
Studies in Sports Media
ISBN-10
0252087747
ISBN-13
9780252087745
Edition
New
Publisher
University of Illinois Press
Imprint
University of Illinois Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 5th, 2023
Print length
256 Pages
Weight
390 grams
Dimensions
15.30 x 22.70 x 1.50 cms
Ksh 3,950.00
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The new sports frontier that turns fans into would-be execs-and transforms the suits into superstars Front office executives have become high-profile commentators, movie and video game protagonists, and role models for a generation raised in the data-driven, financialized world of contemporary sports. Branden Buehler examines the media transformation of these once obscure management figures into esteemed experts and sporting idols. Moving from Moneyball and Football Manager to coverage of analytics gurus like Daryl Morey, Buehler shows how a fixation on managerial moves has taken hold across the entire sports media landscape. Buehler’s chapter-by-chapter look at specific media forms illustrates different facets of the managerial craze while analyzing the related effects on what fans see, hear, and play. Throughout, Buehler explores the unsettling implications of exalting the management class and its logics, in the process arguing that sports media’s managerial lionization serves as one of the clearest reflections of major material and ideological changes taking place across culture and society. Insightful and timely, Front Office Fantasies reveals how sports media moved the action from the field to the executive suite.
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