Frontiers in Product Innovation Strategy : Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future
2023 ed.
by
Diana Derval
Book Details
Format
Multiple-Item Product
Book Series
Business Guides on the Go
ISBN-10
3031258223
ISBN-13
9783031258220
Edition
2023 ed.
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 25th, 2023
Print length
118 Pages
Product Classification:
Industrial / commercial art & designOccupational & industrial psychologySales & marketing
Ksh 9,550.00
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The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive).
Get Frontiers in Product Innovation Strategy by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.
