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Frugal Innovation and the New Product Development Process

By: Stephanie B.M. Cadeddu (Author) , Jerome D. Donovan (Author) , Cheree Topple (Author)

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Ksh 9,600.00

Format: Paperback or Softback

ISBN-13: 9780367662684

Publisher: Taylor & Francis Ltd

Publication Date: Sep 30th, 2020

Weight: 430 grams

Dimension: 15.50 x 23.30 x 2.10 cms

Category: Research & development management

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This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.

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