Frugal Innovation in Healthcare : How Targeting Low-Income Markets Leads to Disruptive Innovation
2015 ed.
Book Details
Format
Hardback or Cased Book
Book Series
India Studies in Business and Economics
ISBN-10
3319163353
ISBN-13
9783319163352
Edition
2015 ed.
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
CH
Country of Publication
GB
Publication Date
May 21st, 2015
Print length
168 Pages
Product Classification:
Social welfare & social servicesSocial welfare, social policy and social servicesIndigenous people: governance and politicsRegional governmentDevelopment economics & emerging economiesDevelopment economics and emerging economiesHealth economicsHealth economicsBusiness innovation
Ksh 12,600.00
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The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India.
This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) - the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.
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