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Fundamentals of Advertising

By: John Wilmshurst (Author) , Adrian Mackay (Author)

Manufacture on Demand

Ksh 12,700.00

Format: Paperback or Softback

ISBN-13: 9780750615624

Publisher: Taylor & Francis Ltd

Publication Date: Sep 1st, 1999

Weight: 644 grams

Dimension: 23.30 x 16.30 x 2.30 cms

Category: Advertising

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Useful for both professionals and students, this book covers advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. It uses examples to illustrate their themes and contains a series of guidelines and checklists of value not only to students but also to those who apply the various techniques.

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