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Fundamentals of Business Marketing Research

By: Richard E Plank (Author) , David A Reid (Author) , J David Lichtenthal (Author)

Extended Catalogue

Ksh 14,050.00

Format: Paperback or Softback

ISBN-13: 9780789023124

Publisher: Taylor & Francis Inc

Publication Date: Dec 18th, 2003

Dimension: 21.00 x 14.80 x 47.60 cms

Category: Market research

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Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commenta

Get Fundamentals of Business Marketing Research by Richard E Plank at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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